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Strategic marketing / David W. Cravens and Nigel Piercy.
By: Cravens, David W.
Contributor(s): Piercy, Nigel.
Material type:
TextPublisher: New Delhi : Tata McGraw-Hill Education, c2006 [Reprinted 2015]Edition: 8th ed.Description: xvii, 726 pages ; 26 cm.ISBN: 9780070682603; 0070682607.Subject(s): Marketing -- ManagementDDC classification: 658.802 CRA
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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DBA Seminar Library General Stacks | 658.802 CRA (Browse shelf) | 1 | Available | 3010019786 | |
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DBA Seminar Library General Stacks | 658.802 CRA (Browse shelf) | 2 | Available | 3010019785 |
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| 658.800954 PAN Beyond consumer marketing : | 658.802 CRA Strategic marketing management cases / | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / | 658.81 AND Professional sales management / | 658.81 AND Professional sales management / | 658.81 AND Professional sales management / |
Includes index.
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