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Customer relationship management : emerging concepts, tools, and applications / edited by Jagdish N. Sheth, Atul Parvatiyar and G. Shainesh.
Contributor(s): Sheth, Jagdish N | Parvatiyar, Atul | Shainesh, G.
Material type:
TextPublisher: New Delhi : Tata McGraw-Hill Pub. Co., ©2001Description: xv, 544 pages : illustrations ; 24 cm.ISBN: 9780070435049; 0070435049.Subject(s): Customer relations -- Management | Relationship marketingDDC classification: 658.812 CUS
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book
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DBA Seminar Library General Stacks | 658.812 CUS (Browse shelf) | 1 | Available | 3010019716 |
Includes index.
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