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Marketing : essential principles, new realities / Jon Groucutt, Peter Leadley and Patrick Forsyth.

By: Groucutt, Jon.

Contributor(s): Leadley, Peter | Forsyth, Patrick.

Material type: Text

TextPublisher: Delhi : Kogan page, c2004Edition: First Indian Edition.Description: xvi, 540 pages : illustrations ; 28 cm.ISBN: 8175542661.Subject(s): Marketing

DDC classification: 658.8 GRO

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Book	DBA Seminar Library General Stacks	658.8 GRO (Browse shelf)	1	Available		3010009372

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Includes bibliographical references and index.

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