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Internal marketing : tools and concepts for costumer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.
By: Ahmed, Pervaiz K.
Contributor(s): Rafiq, Mohammed.
Material type:
TextSeries: Books in the series.Publisher: Oxford : Butterworth-Heinemann, c2003Edition: First South Asian edition.Description: x, 299 pages : illustrations ; 24 cm.ISBN: 0750648384.Subject(s): Marketing -- Management | Organizational effectivenessDDC classification: 658.802 AHM
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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DBA Seminar Library General Stacks | 658.802 AHM (Browse shelf) | 1 | Available | 3010009386 | |
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DBA Seminar Library General Stacks | 658.802 AHM (Browse shelf) | 2 | Available | 3010009368 |
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| 658.800722 KAP Case studies in marketing / | 658.800722 KUL Case studies in management / | 658.802 AHM Internal marketing : | 658.802 AHM Internal marketing : | 658.802 CRA Strategic marketing management cases / | 658.802 CRA Strategic marketing management cases / | 658.802 CZE Competitive marketing strategy / |
Includes bibliographical references and index.
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