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Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth and Rita Esen.
By: Gay, Richard.
Contributor(s): Charlesworth, Alan | Esen, Rita.
Material type:
TextPublisher: New York : Oxford University Press, c2007Description: xv, 538 pages : illustrations ; 24 cm.ISBN: 9780199239009; 0199239002.Subject(s): General Management -- India | Marketing -- IndiaDDC classification: 658.872 GAY
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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DBA Seminar Library General Stacks | 658.872 GAY (Browse shelf) | 1 | Available | 3010019519 |
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| 658.84 CAT International marketing / | 658.84 MAR Marketing channels / | 658.84 MAR Marketing channels / | 658.872 GAY Online marketing : | 658.872 HAN Internet marketing & e-commerce / | 658.872 SCH E-commerce : | 658.872 TUT Social media marketing / |
Includes index.
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