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1993 AMA educators' proceedings : enhancing knowledge development in marketing / edited by David W. Cravens and Peter R. Dickson.
Contributor(s): Cravens, David W | Dickson, Peter R.
Material type:
TextSeries: AMA educators' proceedings, v. 4.Publisher: Chicago, Ill. : American Marketing Association, ©1993Description: xv, 534 pages ; 28 cm.ISBN: 0877572429.ISSN: 08881839.Subject(s): MarketingDDC classification: 658.8 NIN
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UAP Central Library General Stacks | 658.8 NIN (Browse shelf) | 1 | Available | 3010001400 |
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| 658.8 MAR Marketing management : | 658.8 MAR Marketing of luxury goods and services / | 658.8 MCC Essentials of marketing / | 658.8 NIN 1993 AMA educators' proceedings : | 658.8 PER Basic marketing : | 658.8 PER Basic marketing : | 658.8 PRI Principles of marketing : |
Includes index.
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