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International marketing / Philip R. Cateora and John L. Graham.
By: Cateora, Philip R.
Contributor(s): Graham, John L.
Material type:
TextSeries: McGraw-hill/Irwin series in marketing.Publisher: New Delhi : Tata McGraw-hill, c2005 [Reprinted 2006]Edition: 12th ed.Description: xxxiii, 697 pages : illustrations ; 28 cm.ISBN: 0070598797; 0072833718.Subject(s): Export marketing | International business enterprisesDDC classification: 658.84 CAT
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UAP Central Library General Stacks | 658.84 CAT (Browse shelf) | 1 | Available | 3010009779 |
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Includes bibliographical references and index.
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