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Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter.

By: Churchill, Gilbert A.

Contributor(s): Peter, J. Paul.

Material type: Text

TextSeries: Irwin series in marketing.Publisher: Boston : Irwin/McGraw Hill, c1998Edition: 2nd ed.Description: xxiv, 630 pages : illustrations ; 29 cm.ISBN: 0256228779.Subject(s): MarketingDDC classification: 658.8 CHU

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	UAP Central Library General Stacks	658.8 CHU (Browse shelf)	1	Available		3010003751

Includes bibliographical references (p. [587]-605) and indexes.

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UAP Central Library

Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter.

By: Churchill, Gilbert A.

Contributor(s): Peter, J. Paul.