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Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt and Kathleen A. Krentler.
By: Kinnear, Thomas C.
Contributor(s): Bernhardt, Kenneth L | Krentler, Kathleen A.
Material type:
TextPublisher: New York : Harper Collins, ©1995Edition: 4th ed.Description: xlvii, 808 pages : illustrations ; 29 cm.ISBN: 0673465551.Subject(s): Marketing
DDC classification: 658.8 KIN
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book
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UAP Central Library General Stacks | 658.8 KIN (Browse shelf) | 1 | Available | 3010001932 |
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| 658.8 HUG Demand analysis for marketing decisions / | 658.8 HUN Modern marketing theory : | 658.8 JAI Marketing planning & strategy / | 658.8 KIN Principles of marketing / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Principles of marketing / |
Includes bibliographical references and index.
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