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Principles of marketing / Charles W. Lamb, Joseph F. Hair and Carl D. McDaniel.
By: Lamb, Charles W.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Material type:
TextPublisher: Cincinnati : College Division South-Western Publishing, c1994Edition: 2nd ed.Description: xxxii, 846 pages : illustrations ; 28 cm.ISBN: 0538834684.Subject(s): Marketing
DDC classification: 658.8 LAM
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book
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UAP Central Library General Stacks | 658.8 LAM (Browse shelf) | 1 | Available | 3010001398 |
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| 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 LAL Marketing management : | 658.8 LAM Principles of marketing / | 658.8 LAM Marketing / | 658.8 LOV Services marketing : | 658.8 LOV Services marketing : |
Includes bibliographical references and index.
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