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Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson.
By: Kerin, Roger A.
Contributor(s): Peterson, Robert A.
Material type:
TextPublisher: Boston : Allyn and Bacon, c1987Edition: 4th ed.Description: xv, 735 pages : illustrations ; 24 cm.ISBN: 0205103332.Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.802 KER
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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UAP Central Library General Stacks | 658.802 KER (Browse shelf) | 1 | Available | 3010001378 |
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| 658.802 CRA Strategic marketing management cases / | 658.802 CRA Strategic marketing management cases / | 658.802 CZE Competitive marketing strategy / | 658.802 KER Strategic marketing problems : | 658.802 SWA Cases in strategic marketing / | 658.802 WEI Strategic marketing : | 658.802 WES How to write a marketing plan / |
Includes bibliographical references and index.
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