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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.

Material type: Text

TextSeries: Irwin/McGraw-Hill series in marketing.Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Edition: 4th ed.Description: xxii, 762 pages : illustrations ; 29 cm.ISBN: 0256218994.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 BEL

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	UAP Central Library General Stacks	659.1 BEL (Browse shelf)	1	Available		3010004287
Book	UAP Central Library General Stacks	659.1 BEL (Browse shelf)	02	Available		3010003748

Includes bibliographical references (p. 725-743) and indexes.

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