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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.
By: Engel, James F.
Contributor(s): Warshaw, Martin R | Kinnear, Thomas C.
Material type:
TextSeries: The Irwin series in marketing.Publisher: Homewood, Ill., Irwin, c1987Edition: 6th ed.Description: xvi, 621 pages : illustrations ; 24 cm.ISBN: 0256036438.Subject(s): Marketing -- Management | Marketing | AdvertisingDDC classification: 658.82 ENG
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UAP Central Library General Stacks | 658.82 ENG (Browse shelf) | 1 | Available | 3010001782 |
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| 658.812 GUT The dynamics of service : | 658.812 ZEM The service edge : | 658.8120954 CHA Customer relationship management an Indian perspective / | 658.82 ENG Promotional strategy : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : |
Includes bibliographical references and indexes.
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