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Marketing management / David W. Cravens, Gerald E. Hills and Robert B. Woodruff.
By: Cravens, David W.
Contributor(s): Hills, Gerald E | Woodruff, Robert B.
Material type:
TextSeries: The Irwin series in marketing.Publisher: Homewood, Ill. : Irwin, c1987Description: xx, 714 pages : illustrations ; 25 cm.ISBN: 0256055475.Subject(s): Marketing -- ManagementDDC classification: 658.8 CRA
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book
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UAP Central Library General Stacks | 658.8 CRA (Browse shelf) | 1 | Available | 3010001384 |
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| 658.8 COW The marketing of services / | 658.8 COW The marketing of services / | 658.8 COW The marketing of services / | 658.8 CRA Marketing management / | 658.8 DAH Green marketing : | 658.8 DAL Basic marketing management / | 658.8 DIC Marketing management / |
Includes bibliographies and index.
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