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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner.
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo.
Material type:
TextPublisher: Boston : McGraw-Hill/Irwin, c2003Edition: 3rd ed.Description: xx, 668 pages : illustrations ; 26 cm.ISBN: 0072471425.Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8 ZEI
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UAP Central Library General Stacks | 658.8 ZEI (Browse shelf) | 1 | Available | 3010009769 |
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| 658.8 SYE Conceptual understanding of marketing management / | 658.8 TRI One-stop marketing / | 658.8 VER Vertical marketing system / | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZIK Marketing / | 658.800722 KAP Case studies in marketing / |
Includes bibliographical references and index.
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