| 000 -LEADER |
| fixed length control field |
00568nam a22001937a 4500 |
| 001 - CONTROL NUMBER |
| control field |
19524 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
BD-DhUAP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20210107120336.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
210103r20112012ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9788131757970 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
BD-DhUAP |
| Language of cataloging |
Eng |
| Transcribing agency |
BD-DhUAP |
| Modifying agency |
BD-DhUAP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Edition number |
23 |
| Classification number |
658.800722 BAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Balakrishna, Sidharth. |
| 245 ## - TITLE STATEMENT |
| Title |
Case studies in marketing / |
| Statement of responsibility, etc. |
Sidharth Balakrishna. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Dorling Kindersley, |
| Date of publication, distribution, etc. |
c2011 [2012]. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
x, 154 pages ; |
| Dimensions |
24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Marketing, Case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Koha item type |
Book |