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Consumer behavior : (Record no. 6766)

000 -LEADER
fixed length control field	00874nam a22002657a 4500
001 - CONTROL NUMBER
control field	19731
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUAP
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210107102540.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	201224r210 2012ii a b 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780070682160
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	007068216x
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BD-DhUAP
Language of cataloging	eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8342 HAW
Edition number	23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Hawkins, Del I.
245 ## - TITLE STATEMENT
Title	Consumer behavior :
Remainder of title	building marketing strategy /
Statement of responsibility, etc.	Del I. Hawkins, David L Mothersbaugh and Amit Mookerjee
250 ## - EDITION STATEMENT
Edition statement	11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Tata McGraw-Hill Education,
Date of publication, distribution, etc.	c2010 [Reprinted 2012].
300 ## - PHYSICAL DESCRIPTION
Extent	xxix, 866 pages :
Other physical details	illustrations ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Motivation research (Marketing).
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mothersbaugh, David L.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mookerjee, Amit.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
					DBA Seminar Library	DBA Seminar Library	General Stacks	2021-01-07	658.8342 HAW	3010019731	2021-01-07	1	2021-01-07	Book
					DBA Seminar Library	DBA Seminar Library	General Stacks	2021-01-07	658.8342 HAW	3010019730	2021-01-07	2	2021-01-07	Book

UAP Central Library

Consumer behavior : (Record no. 6766)