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Marketing research : (Record no. 6095)

000 -LEADER
fixed length control field 00795pam a2200253 a 4500
001 - CONTROL NUMBER
control field 1820
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUAP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201224141526.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201224s1987 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 002421910X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0029468108 (international ed.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhUAP
Language of cataloging eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 TUL
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tull, Donald S.
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title measurement and method /
Statement of responsibility, etc. Donald S. Tull and Del I. Hawkins.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Macmillan Pub. Co. ;
Date of publication, distribution, etc. c1987.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 845 pages :
Other physical details illustrations ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type
          UAP Central Library UAP Central Library General Stacks 2020-12-24 658.83 TUL 3010001820 2020-12-24 1 2020-12-24 Book

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