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Mothersbaugh,David
Consumer behavior : building marketing strategy / David L Mothersbaugh ,Susan Bardi Kleiser and Del I. Hawkins. - 14th - India: McGraw-Hill Irwin, c2024. - xx, 753 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
9789355321503
Consumer behavior.
Motivation research (Marketing).
658.8342 MOT
Consumer behavior : building marketing strategy / David L Mothersbaugh ,Susan Bardi Kleiser and Del I. Hawkins. - 14th - India: McGraw-Hill Irwin, c2024. - xx, 753 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
9789355321503
Consumer behavior.
Motivation research (Marketing).
658.8342 MOT