Bengali Keyboard
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. Vanitha Swaminathan,Ambi M.G.Parameswaran &Isaac C.Jacob. - 5 th - New Delhi : Pearson/Prentice Hall, c2020. - xxx, 642 pages : illustrations ; 27 cm.
Includes bibliographical references and index.
9789353946135
Brand name products--Management.
658.827 KEL
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. Vanitha Swaminathan,Ambi M.G.Parameswaran &Isaac C.Jacob. - 5 th - New Delhi : Pearson/Prentice Hall, c2020. - xxx, 642 pages : illustrations ; 27 cm.
Includes bibliographical references and index.
9789353946135
Brand name products--Management.
658.827 KEL