Jefkins, Frank.
Advertising / Frank Jefkins ; revised & edited by Daniel Yadin. - 4th ed. - New Delhi : Prentice Hall, c2000. - xxi, 394 pages ; 22 cm.
Includes index.
8178080893
Advertising.
659.1 JEF
Advertising / Frank Jefkins ; revised & edited by Daniel Yadin. - 4th ed. - New Delhi : Prentice Hall, c2000. - xxi, 394 pages ; 22 cm.
Includes index.
8178080893
Advertising.
659.1 JEF