Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - 6th ed. - New Delhi : Prentice Hall/ of India pvt. Ltd., c1997 [Reprinted 2002]. - xv, 672 pages : illustrations ; 26 cm.
Includes bibliographical references and indexes.
8120312880
Consumer behavior.
Motivation research (Marketing).
658.8342 SCH
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - 6th ed. - New Delhi : Prentice Hall/ of India pvt. Ltd., c1997 [Reprinted 2002]. - xv, 672 pages : illustrations ; 26 cm.
Includes bibliographical references and indexes.
8120312880
Consumer behavior.
Motivation research (Marketing).
658.8342 SCH