Kotler, Philip.
Principles of marketing / Philip Kotler and Gary Armstrong. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xxiii, 711 pages : illustrations ; 28 cm. - The Prentice Hall series in marketing. .
Includes bibliographical references and indexes.
0136912478
90025245
Marketing.
658.8 KOT
Principles of marketing / Philip Kotler and Gary Armstrong. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xxiii, 711 pages : illustrations ; 28 cm. - The Prentice Hall series in marketing. .
Includes bibliographical references and indexes.
0136912478
90025245
Marketing.
658.8 KOT