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Tull, Donald S.
Marketing research : measurement & method / Donald S. Tull and Del I. Hawkins. - 6th ed. - New York : Macmillan Pub. Co., c2000. - various pages : illustrations ; 24 cm.
Includes bibliographical references and indexes.
8120309618
Marketing research.
Marketing research--Case studies.
658.83 TUL
Marketing research : measurement & method / Donald S. Tull and Del I. Hawkins. - 6th ed. - New York : Macmillan Pub. Co., c2000. - various pages : illustrations ; 24 cm.
Includes bibliographical references and indexes.
8120309618
Marketing research.
Marketing research--Case studies.
658.83 TUL