Greer, Thomas V.
Cases in marketing : orientation, analysis and problems / Thomas V. Greer. - 5th ed. - New York : Macmillan, c1991. - x, 421 pages : illustrations ; 24 cm. - Macmillan series in college marketing. .
Includes bibliographical references.
0023471352
88025300
Marketing--Case studies.
658.8 GRE
Cases in marketing : orientation, analysis and problems / Thomas V. Greer. - 5th ed. - New York : Macmillan, c1991. - x, 421 pages : illustrations ; 24 cm. - Macmillan series in college marketing. .
Includes bibliographical references.
0023471352
88025300
Marketing--Case studies.
658.8 GRE