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Kinnear, Thomas C.
Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor. - 3rd ed. - New York : McGraw-Hill, c1987. - xviii, 717 pages : illustrations ; 25 cm. - McGraw-Hill series in marketing. .
Includes bibliographical references and indexes.
0070347484
Marketing research.
Marketing--Management.
658.83 KIN
Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor. - 3rd ed. - New York : McGraw-Hill, c1987. - xviii, 717 pages : illustrations ; 25 cm. - McGraw-Hill series in marketing. .
Includes bibliographical references and indexes.
0070347484
Marketing research.
Marketing--Management.
658.83 KIN