Bengali Keyboard
Loudon, David L.
Consumer behavior : concepts and applications / David L. Loudon and Albert J. della Bitta. - 4th ed. - New York : McGraw-Hill, c1993 [Reprinted 2005, 2013]. - xxiii, 788 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
0070387672 9780070473812 0070473811
Consumer behavior.
Motivation research (Marketing).
658.8342 LOU
Consumer behavior : concepts and applications / David L. Loudon and Albert J. della Bitta. - 4th ed. - New York : McGraw-Hill, c1993 [Reprinted 2005, 2013]. - xxiii, 788 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
0070387672 9780070473812 0070473811
Consumer behavior.
Motivation research (Marketing).
658.8342 LOU