Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 5th ed. - Delhi : Pearson/Prentice Hall, c2007. - 909 pages : illustrations ; 28 cm.
Includes index.
8131707067
Marketing research.
658.83 MAL
Marketing research : an applied orientation / Naresh K. Malhotra. - 5th ed. - Delhi : Pearson/Prentice Hall, c2007. - 909 pages : illustrations ; 28 cm.
Includes index.
8131707067
Marketing research.
658.83 MAL